# Google Business Profile (GBP) Audits & Consultancy

> Your profile is your storefront in search. Let's make it convert.

**Category:** Local SEO · **Mode:** Manual

Your Google Business Profile is often the first — and only — impression a local searcher gets before deciding whether to call, visit, or move on to the next result. A deep GBP audit finds exactly what's holding back your map-pack rankings and profile conversions, then hands you the fixes in priority order.

Primary category is the single most consequential decision on the profile — it's now recognised as the highest-weighted local pack ranking signal, ahead of proximity and ahead of reviews, which means a wrong or suboptimal category choice quietly caps performance no matter what else is optimised. This audit checks categories, services, attributes, posts, photos, Q&A, and review strategy against the factors proven to move local rankings, with a prioritised action list you can run yourself or with my help.

## Outcomes
- A clear picture of exactly what's capping your profile's current performance
- Correct primary and secondary categories, with full service coverage behind them
- A review and posting strategy that lifts both rankings and prospect trust
- A prioritised, do-it-this-week action list, not a report that sits unread

## Deliverables
- **Full GBP audit** — Categories, services, attributes, media, Q&A, and overall profile completeness assessed against current best practice.
- **Review + reputation review** — Rating, review velocity, response quality, and a concrete growth plan for closing the gap with local leaders.
- **Ranking-factor gaps** — Specifically where competitors' profiles beat yours, mapped to the factors that actually move the map pack.
- **Consultancy call** — A working session to align on the plan and answer questions before execution begins.

## Process
1. **Audit** — Deep review of your profile against best practice and the local competitors actually ranking above you.
2. **Prioritise** — The changes that move rankings and conversions first, starting with primary category if it's wrong.
3. **Consult** — A call to walk through findings and plan execution together.

## Who this is for
- Local businesses whose profile clearly underperforms its real potential
- Owners who want expert eyes on their profile before committing to a full retainer
- Multi-location brands standardising GBP quality across every market

## FAQ

**Do you optimise the profile or just audit it?**

The core deliverable is a deep audit plus consultancy; hands-on optimisation and ongoing management can be added if you want execution handled directly.

**How important are categories really?**

Primary category is currently recognised as the single strongest local pack ranking factor — getting it right often moves the needle faster and more reliably than almost anything else on the profile.

**Can this be white-label for my agency?**

Yes, delivered under your brand and full NDA, same as every other engagement.


## Related services
- [Local Business SEO](https://iliassami.com/services/local-business-seo)
- [Local Business Competitor Analysis](https://iliassami.com/services/local-competitor-analysis)
- [Unlocking the Digital Presence of Offline Businesses](https://iliassami.com/services/offline-business-digital-presence)


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