Step-by-step, not theory.

The Agency Playbook to Selling AEO/GEO Retainers to Existing Clients

Selling AEO/GEO to an existing client is a different conversation than selling SEO to a brand-new one, you already have trust and a track record, which means the pitch should lean on specific, current evidence rather than a general case for why AI search matters. Show the client their own, real AI-visibility gap, not an abstract industry trend, and the conversation moves faster than a cold pitch ever would.

What the First 30 Days of a Ghost Partnership Actually Look Like

Week one is entity and intake, understanding your agency and your first client, not touching anything client-facing yet. Week two is discovery and architecture on that first client. Weeks three and four are foundation work and the first deliverable, styled and voiced to match your agency exactly. By day thirty, you should have one real, finished deliverable in hand, not a plan for one.