Entity SEO & Knowledge Graph
Entity SEO
Optimise for meaning, not just keywords.
Search moved from strings to things years ago. Entity SEO optimises your site around the named entities, attributes, and relationships that Google's comprehension layer and LLMs actually reason over — so you're understood, disambiguated, and surfaced for what you truly do.
This is the discipline underneath everything I do: entity salience, co-occurrence, structured data, and topical completeness that make your brand a well-defined thing in the machine's model of the world.
What you get
Outcomes, not activity
A clearly defined, disambiguated brand entity
Content and schema aligned to the entities that matter in your niche
Stronger topical relevance and eligibility for entity-rich results
Foundations that carry into AI Overviews and answer engines
Deliverables
What's included
Entity audit
How Google/LLMs currently understand your brand and topics — and the gaps.
Entity & salience optimisation
On-page entity coverage, salience, and co-occurrence improvements.
Structured-data alignment
@graph, sameAs, and entity relationships in JSON-LD.
Topical completeness plan
Close the entity gaps competitors leave open.
How it works
The process
Entity mapping
Model your brand + niche entity set and current comprehension.
Optimise
Content, salience, and schema alignment to the entity model.
Reinforce
Off-site signals and knowledge-graph connections.
Fit
Who this is for
- Brands that rank for keywords but aren't 'understood' as an entity
- Businesses preparing for entity-driven AI search
- Agencies needing genuine semantic-SEO expertise
FAQ
Common questions
How is entity SEO different from keyword SEO?+
Keywords target strings; entity SEO builds machine-understandable meaning — the entities, attributes, and relationships that Google and LLMs reason with.
Does this help with AI search?+
Directly. Entity clarity is the foundation of being surfaced and cited by AI answer engines.
Do you build the knowledge graph too?+
Yes — see Knowledge Graph Development, which extends entity SEO into a full brand graph.
Related services
Keep exploring
Entity SEO & Knowledge Graph
Knowledge Graph Development
Give Google a brand it can't misunderstand.
Entity SEO & Knowledge Graph
Brand Search & Online Presence Improvement
When someone searches your name, control what they find.
Content & Topical Authority
Topical Mapping as a Service (Content Strategy)
The blueprint that makes Google see you as the authority — not another blog.
Let's talk about entity seo
Ghost-partner or direct, white-label under NDA, and honest about what's real. Book a free strategy call.
Book a free call