Case Studies
Proof, without the NDA breach.
I work ghost-partner and under NDA, so these are anonymised — real engagements, representative outcomes, specifics withheld. The verifiable numbers live on my review profiles.
151+
5★ Reviews
350+
Websites Audited
150+
Topical Maps
700k+
Words Published
Building Topical Authority for a B2B SaaS
A SaaS publishing steadily with little ranking traction — no topical architecture. A full topical map and entity work turned volume into authority.
Read AgencyWhite-Label SEO Fulfilment for a Growth Agency
An agency won SEO-heavy clients faster than it could staff. Ghost-partner delivery gave it senior output under its own brand.
Read Local ServicesWinning the Map Pack for a Local Service Business
A strong offline business was nearly invisible in local search. Foundational local SEO put it on the map — literally.
Read B2BFrom Invisible to Cited in AI Answers
AI answers were intercepting the brand's top-of-funnel — without ever mentioning it. AEO changed that.
Read PublishingDiagnosing & Recovering a Post-Update Traffic Drop
A site blamed a Google update for a traffic drop. The real cause was partly technical — and fixable.
Read E-commerceFixing Category Architecture for an E-commerce Catalog
A large catalog was draining crawl budget into thin, duplicate pages. Architecture and entity work refocused it.
Read12 Real, Verified Search Console & Semrush Results (Including the Ones That Didn't Work)
These are twelve real, verified Google Search Console and Semrush results from actual engagements, shown with the real numbers, including the two that declined. I'm not cherry-picking only the wins here, because a portfolio of honest, verifiable results is worth more than a handful of the best-looking ones.
ReadWhat the Agentic AI System Actually Does to Turnaround Time (A Realistic Illustration)
Same honesty note as elsewhere on this site: this isn't one specific, fully-disclosed client's exact measured numbers, the system is currently in beta with a small number of agency partners, and I don't have complete, verified before-and-after data I can respectably present as a named case yet. What follows is a realistic, reasoned walkthrough built from the system's actual documented task scope, not a marketing dramatization.
ReadWhat Adding a Ghost SEO Partner Actually Does to an Agency's Revenue (A Realistic Walkthrough)
This isn't a single client's exact numbers, I want to be upfront about that before anything else. It's a realistic, composite walkthrough built from the actual retainer pricing and margin economics I work with regularly, showing what adding a white-labeled SEO and AI-search capability genuinely does to an agency's revenue over a year. I'd rather show you honest, real-market math than dress up a vague claim as a specific case study I can't fully verify.
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