The challenge
The agency was closing deals that needed advanced SEO and AI-search work, but hiring a senior strategist was slow and risky. Quality and deadlines were at stake.
The approach
- Operated as a fully NDA-protected ghost partner behind the agency's brand
- Delivered white-label audits, topical maps, and AI-readiness reports
- Plugged into the agency's process and tools; invisible to their clients
- Added an 'AI visibility' line the agency could sell immediately
The outcome
- Senior SEO capability without the salary or hiring risk
- A new AEO/AI-visibility offering launched with zero ramp time
- Protected quality and deadlines under the agency's identity
Anonymised under NDA. Representative of a real engagement; specifics withheld per client agreement.