The challenge
For key buyer prompts, AI Overviews and chatbots answered without citing the brand, quietly eroding its top-of-funnel presence and share of voice.
The approach
- Ran an AI-readiness audit across crawler access, entities, and answer-structure
- Reworked key content into answer-first, quotable passages
- Strengthened brand-entity clarity and corroboration signals
- Built presence on the trusted sources the engines pull from
The outcome
- Moved from absent to appearing/cited for target category prompts
- Improved 'share of model' against competitors
- A repeatable AEO program to keep growing AI presence
Anonymised under NDA. Representative of a real engagement; specifics withheld per client agreement.