The challenge
Faceted navigation and thin category content created index bloat and cannibalisation. Important categories underperformed while low-value URLs consumed crawl budget.
The approach
- Restructured category architecture and controlled faceted navigation
- Strengthened category and product content and entities
- Aligned schema for product/entity rich-result eligibility
- Consolidated cannibalising URLs and fixed internal linking
The outcome
- Reduced crawl waste and index bloat
- Stronger, non-cannibalising category rankings
- Better rich-result eligibility across products
Anonymised under NDA. Representative of a real engagement; specifics withheld per client agreement.