Industries
SEO & AEO for B2B
Authority on your buyers' problems — in search and in the AI they now consult.
B2B buying is long, considered, and research-heavy — and that research increasingly runs through both search and AI. SEO and AEO for B2B build authority on the problems your buyers care about, structure your brand as a trusted entity, and make your content the source AI cites during the evaluation.
It's topical-authority and entity work tied to pipeline: cover the buyer's problem space deeply, prove expertise, and be present at every research touchpoint — human or AI.
Why B2B SEO is different
Long, multi-stakeholder buying cycles
Problem/solution research over transactional queries
Trust and entity authority carry the sale
AI now mediates a growing share of research
Focus areas for B2B
Buyer-problem topical map
Own the topics your buyers research.
Entity + trust
Be the recognised authority in your category.
AEO for evaluation
Be cited by AI during the buying process.
Services that deliver this
Where to start
Content & Topical Authority
Topical Mapping as a Service (Content Strategy)
The blueprint that makes Google see you as the authority — not another blog.
Entity SEO & Knowledge Graph
Entity SEO
Optimise for meaning, not just keywords.
AI Search & Answer Engines
Answer / Ask Engine Optimization (AEO)
Optimise to be cited, not just ranked.
FAQ
Common questions
Our sales cycle is long — how does SEO help?+
By being present and trusted at every research stage, human or AI, so you're shortlisted before sales even engages.
Is AEO relevant for B2B?+
Very — buyers increasingly ask AI to compare and recommend; being cited there shapes the shortlist.
How do you tie SEO to pipeline?+
By mapping content to buyer problems and stages, not vanity traffic, and tracking the terms that precede conversion.
Let's talk
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