Industries
SEO & AEO for Real Estate
Hyperlocal authority that makes you the agent your market finds first.
Real estate is hyperlocal and entity-driven: buyers and sellers search neighborhoods, price points, and property types, and they trust agents with genuine local authority. SEO and AEO for real estate build that authority — neighborhood content, agent and brokerage entities, and local presence — matched to how long and research-heavy this decision actually is.
The scale of online research here is close to universal: 97% of home buyers search online, 78% of real estate searches start on a search engine (with Google capturing roughly three-quarters of that traffic), and the average buyer spends nearly five months reviewing an average of 14-plus listings online before ever contacting an agent. Just over a third of buyers found their actual agent through a website — meaning a real estate professional's online presence isn't marketing support for the relationship, it's frequently the first real interaction a client has with them.
As AI starts answering property and neighborhood questions directly, being the clearly-defined local expert entity — not just a listing aggregator profile — is how an agent or brokerage stays the source it points to.
Why real estate SEO is different
Hyperlocal — neighborhood-level content and entities win over generic city-wide pages
High-value, low-frequency decisions reward depth and trust over volume
Nearly all buyers search online, and over a third found their agent through a website specifically
Agent and brokerage entities matter as much as the site itself for trust and discoverability
AI is starting to answer neighborhood and market questions directly, rewarding clearly-defined local expertise
Focus areas for real estate
Hyperlocal content
Neighborhood and market pages genuinely useful enough to rank and convert a multi-month research process.
Agent + brokerage entities
Local authority that Google and AI can resolve confidently, not a generic profile page.
Local + reviews
Own the local searches clients actually run before they ever pick up the phone.
Proof
See it applied
B2B SaaS · DACH region (anonymised, NDA)
Building Topical Authority for a B2B SaaS
A SaaS publishing steadily with little ranking traction — no topical architecture. A full topical map and entity work turned volume into authority.
Read the case studyTry it yourself first
Free tools for this
Entity SEO
Entity Schema Builder
Build entity-focused JSON-LD with sameAs, knowsAbout, and mentions properties. Optimized for Google Knowledge Graph and LLM entity recognition.
Entity SEO
Brand Entity Consistency Scanner
Check how your brand name and description appear across platforms. Inconsistent signals confuse Google's entity resolution and weaken your Knowledge Graph.
Entity SEO
Entity Co-occurrence Mapper
Enter a primary entity, related terms, and content to build a heatmap of how often entities appear together — reinforcing topical relationships.
FAQ
Common questions
Do neighborhood pages still work?+
Yes — when they're genuinely local and useful rather than spun. Given buyers review 14-plus listings and spend months researching online before contacting an agent, real neighborhood content is exactly the kind of asset that earns trust across that whole window.
Is my personal agent brand worth optimizing?+
Very — over a third of buyers found their agent through a website, and agent entity plus local authority often outperforms a generic brokerage page for actually generating leads.
How does AI affect real estate search?+
It's early, but AI answering market and neighborhood questions directly rewards clearly-defined local expert entities — worth building that foundation now rather than after competitors establish it first.
Let's talk
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