SEO Consultancy
SEO Consultancy for Professional Services
Turn genuine expertise into search authority — and inbound clients.
Professional-services firms sell trust and expertise, but rarely structure it so search and AI recognise it. I help consultants, B2B firms, and expert practices convert real credibility into topical authority, entity trust, and AEO that attracts high-value clients before a referral ever happens.
The mechanism is the same one that governs YMYL categories like healthcare and finance, just applied to professional expertise generally: Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) directly shapes which sources AI systems pull into an answer and how prominently they're featured. A firm with deep real expertise but no structured author entities, no verifiable credentials markup, and no topical depth behind its service pages is functionally invisible to that evaluation — the expertise is real, but it isn't legible to the systems deciding who gets cited.
The work is entity- and expertise-led: define the firm's authority explicitly, cover the topic space that matters to buyers in real depth, and make the firm the answer AI gives when someone asks for a specialist in the category.
Challenges I solve for firms
Deep expertise that search and AI systems structurally can't 'see' or verify
Thin, undifferentiated service pages that read like every competitor's
Weak author and entity authority signals (E-E-A-T) despite genuine credentials
No presence when buyers ask AI directly for a recommended specialist
Referral-dependent growth with no owned channel that compounds independently
How I help firms
Authority topical map
Own the topic space your buyers actually research before they ever ask for a referral.
Entity + E-E-A-T
Structure real expertise — credentials, track record, author identity — so it counts with search and AI.
AEO for referrals
Be the specialist AI recommends when a prospect asks for one directly.
Services that deliver this
Where to start
Entity SEO & Knowledge Graph
Entity SEO
Optimise for meaning, not just keywords.
Content & Topical Authority
Topical Mapping as a Service (Content Strategy)
The blueprint that makes Google see you as the authority — not another blog.
Entity SEO & Knowledge Graph
Brand Search & Online Presence Improvement
When someone searches your name, control what they find.
Try it yourself first
Free tools for this
Entity SEO
Author Authority Builder
Build a complete Person schema with credentials, expertise, and authority links. Boosts E-E-A-T signals and author entity recognition.
Content Strategy
Pillar-Cluster Link Planner
Define a pillar topic and cluster pages to generate an optimized internal linking matrix — the architecture that builds topical authority.
Content Strategy
Topic Cluster Gap Visualizer
Enter your main topic and existing content to map subtopic coverage and visualize the gaps you should fill for topical authority.
FAQ
Common questions
We rely on referrals — is SEO worth it?+
Referrals and search compound rather than compete: authority content and AI presence make you the obvious confirming choice even when a referral starts the conversation, and they win the growing share of prospects who search or ask AI first, before ever asking anyone for a name.
How does E-E-A-T fit in?+
It's central — structuring genuine expertise and author entities so they're machine-verifiable is a core part of the work, not an afterthought layered on top of content.
Is this for solo consultants too?+
Yes — personal-brand authority is often the strongest asset a solo consultant has, and entity work is exactly what makes that expertise visible to search and AI instead of trapped in a LinkedIn feed.
Let's talk
Ghost-partner or direct, white-label under NDA, honest about what's real. Book a free strategy call.
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