Entity SEO & Knowledge Graph
Brand Search & Online Presence Improvement
When someone searches your name, control what they find.
Your branded search result is your real homepage — it's what prospects, partners, journalists, and potential hires see first, often before they ever click through to your actual site. This service audits and improves everything that shows up when people search your name or brand across Google and, increasingly, across AI answers.
The stakes here have quietly grown. It's no longer just about the ten blue links under your name — it's also about what ChatGPT, Gemini, and Perplexity say when someone asks about your brand directly, since that answer is now frequently the first (and sometimes only) impression a prospect forms. If your entity signals are thin or inconsistent, an AI system will either say too little to be useful or, worse, get details wrong with total confidence.
From your entity and profiles to reviews, sitelinks, and the answer AI gives about you, I help you own the branded narrative and close the gaps that currently let others — competitors, outdated content, or simply the absence of a clear story — define you instead.
What you get
Outcomes, not activity
A stronger, more controlled branded SERP with better sitelinks
Consistent identity across the profiles that actually shape prospect and partner perception
A more accurate, more favourable answer when AI systems are asked about your brand
Specific gaps and reputation risks identified and addressed before they compound
A branded search presence that reflects the current, accurate version of the business — not a stale one
Deliverables
What's included
Brand-SERP audit
Everything currently ranking for your name — and, just as importantly, what should be there and isn't.
Profile & entity alignment
Consistent, optimised presence across the key platforms that feed both Google's branded results and AI training/retrieval sources.
AI-answer review
What ChatGPT, Gemini, and Perplexity currently say about you when asked directly, and the specific entity and corroboration work that improves it.
Presence roadmap
Prioritised actions to own the narrative, sequenced by which gaps carry the most reputational or commercial risk.
How it works
The process
Presence audit
Map the branded SERP and current AI answers as they exist today, not as you assume they look.
Align + optimise
Fix identity inconsistencies, profiles, and entity signals across every source that feeds the branded result.
Reinforce
Build the assets and corroboration that fill and hold the branded SERP over time, rather than a one-time cleanup that drifts again.
Fit
Who this is for
- Founders and executives whose personal name is a genuine sales and hiring asset
- Brands with a messy, outdated, or inconsistent branded SERP after a rebrand, merger, or pivot
- Anyone whose AI answer doesn't match reality — outdated roles, wrong facts, or missing context
- Companies about to raise, sell, or go through diligence, where the branded search result gets real scrutiny
FAQ
Common questions
Is this reputation management?+
It overlaps, but the focus is positive control: owning and strengthening your branded search and AI narrative, not primarily suppression of negative content, though genuine reputation risks are flagged and addressed where they appear.
Do you handle personal brands?+
Yes — personal brand SERPs are a specialty, and they're tightly connected to entity and knowledge-graph work, since a person is an entity in exactly the same technical sense a company is.
How do you improve the AI answer about me?+
By strengthening your entity clarity, corroboration across trusted sources, and structured data — the same foundations that underlie AI-visibility work generally, applied specifically to branded-query answers.
How often should this be revisited?+
At minimum after any major brand change (rebrand, new offering, leadership change); otherwise a periodic check is enough to catch drift before it compounds into a real gap between reality and what search/AI shows.
Related services
Keep exploring
Try it yourself first
Free tools for this
Entity SEO
Brand Entity Consistency Scanner
Check how your brand name and description appear across platforms. Inconsistent signals confuse Google's entity resolution and weaken your Knowledge Graph.
Entity SEO
Entity Schema Builder
Build entity-focused JSON-LD with sameAs, knowsAbout, and mentions properties. Optimized for Google Knowledge Graph and LLM entity recognition.
SERP & CTR
SERP Snippet Preview
Preview how your page appears in Google search results with pixel-width truncation warnings for titles and meta descriptions.
Let's talk about brand search & online presence improvement
Ghost-partner or direct, white-label under NDA, and honest about what's real. Book a free strategy call.
Book a free call