SEO Consultancy
SEO Consultancy for Traffic Decline & Recovery
First, the honest diagnosis. Then a recovery plan that fits the real cause.
Traffic drops have many causes — a core update, a technical regression, content decay, keyword cannibalisation, or answers simply moving into AI Overviews — and fixing the wrong one wastes months chasing a diagnosis that was never confirmed. This engagement starts with an honest, evidence-based diagnosis, then builds a recovery plan matched to the actual cause, not the most convenient explanation.
'We got hit by an update' is the single most common wrong diagnosis in SEO, precisely because it's the one explanation that requires no further investigation and assigns no blame to a recent internal change. Whenever a drop coincides with both a site change and a known algorithm update, the site change is the first thing to rule out — not the last, and not skipped entirely, which is what happens more often than it should.
No guesswork and no generic 'improve E-E-A-T' fluff aimed at a cause that was never actually confirmed — a forensic look at server logs, Search Console data, and what genuinely changed and when, followed by the specific work to reverse it.
Declines I diagnose
Core / helpful-content update impacts, confirmed against the actual update timeline, not assumed
Technical regressions (indexation, rendering, Core Web Vitals) that coincide with but aren't caused by an update
Content decay and keyword cannibalisation quietly eroding rankings over time
Top-of-funnel traffic lost to AI Overviews on informational queries
Recent site changes (redesign, migration, CMS switch) that tangle the timeline with an unrelated update
How recovery works
Forensic diagnosis
Correlate the drop to updates, internal changes, and SERP shifts using server logs, not just Search Console graphs.
Root-cause plan
A recovery roadmap matched to the real, confirmed cause, not a generic 'improve quality' template.
Execution + monitor
Prioritised fixes and ongoing tracking until the trajectory genuinely reverses.
Services that deliver this
Where to start
Audits & Reporting
Advanced Manual Technical SEO Audit
Every finding verified by hand — not a tool export with a logo slapped on.
Audits & Reporting
Complete AI Visibility Audit & Services
Know your share of voice inside the machines — then grow it.
Content & Topical Authority
AI-Friendly & Human-Readable Content Writing
Content structured for machines to quote and humans to finish.
Try it yourself first
Free tools for this
Content Strategy
Content Pruning Engine
Paste pages with traffic, backlinks, and age. Get recommendations on which to keep, improve, consolidate, or prune based on content-audit best practices.
Content Strategy
Topical Map Builder
Build pillar-cluster content architecture maps. Define topic clusters, subtopics, and content gaps. Export as structured text or Markdown.
Content
Content-Entity Alignment
Analyze your content against target entities. Get mention counts, keyword density scoring, and semantic gap identification.
FAQ
Common questions
Can you guarantee recovery?+
No honest consultant can — recovery depends on the actual cause and current competition. I can guarantee a real, evidence-based diagnosis and a plan that addresses it, not guesswork dressed up as certainty.
Was it a Google update?+
Sometimes — but often it's a technical regression or content decay that happened to coincide with an update's timing. The diagnosis is what actually separates the two rather than assuming.
Could AI Overviews be the cause?+
Increasingly yes for informational queries. If that's what the data shows, the recovery plan shifts toward AEO and capturing mid/bottom-funnel intent that AI answers are less likely to intercept.
Let's talk
Ghost-partner or direct, white-label under NDA, honest about what's real. Book a free strategy call.
Book a free call