Content & Topical Authority
Topical Map → Social Media Content Strategy
One authority map, every channel — SEO and social finally telling the same story.
Your topical map is a goldmine your social channels ignore. This service atomises the same authority architecture into a platform-native social strategy — so LinkedIn, X, and short-form all reinforce the exact entities and topics you're ranking for.
The result: compounding brand entity signals on- and off-site, a content calendar your team can actually run, and social that feeds search instead of competing with it.
What you get
Outcomes, not activity
A social content strategy derived directly from your topical map
Platform-native formats, hooks, and angles per subtopic
A repeatable calendar that atomises each pillar into weeks of posts
Reinforced brand-entity and topical signals across channels
Deliverables
What's included
Atomisation framework
How each pillar/cluster becomes threads, carousels, shorts, and posts.
Per-platform playbook
Formats, hooks, and cadence for LinkedIn, X, and short-form video.
Content calendar
A sequenced, topic-mapped posting plan.
Entity-reinforcement plan
How social mentions strengthen your knowledge-graph signals.
How it works
The process
Map intake
Start from your topical map (or I build one first).
Atomise
Convert nodes into platform-native content angles.
Calendarise
Sequence into a runnable, compounding calendar.
Fit
Who this is for
- Founders building a personal/brand entity alongside their site
- Teams whose SEO and social operate in disconnected silos
- Agencies bundling content strategy across search and social
FAQ
Common questions
Do I need a topical map first?+
Ideally yes — it's the source. If you don't have one, I'll build it as part of the engagement.
Do you also create the posts?+
This is the strategy + calendar. Production can be scoped with the content-writing service.
Which platforms?+
LinkedIn and X by default (where B2B/agency audiences live), plus short-form video framing on request.
Related services
Keep exploring
Content & Topical Authority
Topical Mapping as a Service (Content Strategy)
The blueprint that makes Google see you as the authority — not another blog.
Content & Topical Authority
AI-Friendly & Human-Readable Content Writing
Content structured for machines to quote and humans to finish.
Entity SEO & Knowledge Graph
Brand Search & Online Presence Improvement
When someone searches your name, control what they find.
Let's talk about topical map → social media content strategy
Ghost-partner or direct, white-label under NDA, and honest about what's real. Book a free strategy call.
Book a free call