The challenge
An excellent local business had an under-optimised profile, inconsistent citations, and thin local content. Competitors owned the map pack and the calls that came with it.
The approach
- Optimised the Google Business Profile — categories, services, posts, reviews
- Fixed NAP consistency and built authoritative local citations
- Created genuinely local (non-spun) service-area content with local schema
- Set up a simple, ethical review-generation system
The outcome
- Improved map-pack visibility for core 'near me' searches
- More profile actions — calls and direction requests
- A maintainable local system the owner could keep running
Anonymised under NDA. Representative of a real engagement; specifics withheld per client agreement.