The challenge
Organic traffic fell and the team assumed a core update. Months of generic 'improve E-E-A-T' effort hadn't helped, because the real cause hadn't been diagnosed.
The approach
- Ran a forensic diagnosis correlating the drop to updates, changes, and SERP shifts
- Separated a technical/indexation regression from update impact and content decay
- Prioritised a recovery roadmap matched to the real causes
- Executed and monitored until trends reversed
The outcome
- An honest root-cause diagnosis instead of guesswork
- Targeted fixes addressing the actual drivers of the drop
- A recovering trajectory and a clearer technical baseline
Anonymised under NDA. Representative of a real engagement; specifics withheld per client agreement.