Local SEO
Google Business Profile (GBP) Audits & Consultancy
Your profile is your storefront in search. Let's make it convert.
Your Google Business Profile is often the first — and only — impression a local searcher gets before deciding whether to call, visit, or move on to the next result. A deep GBP audit finds exactly what's holding back your map-pack rankings and profile conversions, then hands you the fixes in priority order.
Primary category is the single most consequential decision on the profile — it's now recognised as the highest-weighted local pack ranking signal, ahead of proximity and ahead of reviews, which means a wrong or suboptimal category choice quietly caps performance no matter what else is optimised. This audit checks categories, services, attributes, posts, photos, Q&A, and review strategy against the factors proven to move local rankings, with a prioritised action list you can run yourself or with my help.
What you get
Outcomes, not activity
A clear picture of exactly what's capping your profile's current performance
Correct primary and secondary categories, with full service coverage behind them
A review and posting strategy that lifts both rankings and prospect trust
A prioritised, do-it-this-week action list, not a report that sits unread
Deliverables
What's included
Full GBP audit
Categories, services, attributes, media, Q&A, and overall profile completeness assessed against current best practice.
Review + reputation review
Rating, review velocity, response quality, and a concrete growth plan for closing the gap with local leaders.
Ranking-factor gaps
Specifically where competitors' profiles beat yours, mapped to the factors that actually move the map pack.
Consultancy call
A working session to align on the plan and answer questions before execution begins.
How it works
The process
Audit
Deep review of your profile against best practice and the local competitors actually ranking above you.
Prioritise
The changes that move rankings and conversions first, starting with primary category if it's wrong.
Consult
A call to walk through findings and plan execution together.
Fit
Who this is for
- Local businesses whose profile clearly underperforms its real potential
- Owners who want expert eyes on their profile before committing to a full retainer
- Multi-location brands standardising GBP quality across every market
FAQ
Common questions
Do you optimise the profile or just audit it?+
The core deliverable is a deep audit plus consultancy; hands-on optimisation and ongoing management can be added if you want execution handled directly.
How important are categories really?+
Primary category is currently recognised as the single strongest local pack ranking factor — getting it right often moves the needle faster and more reliably than almost anything else on the profile.
Can this be white-label for my agency?+
Yes, delivered under your brand and full NDA, same as every other engagement.
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Let's talk about google business profile audits & consultancy
Ghost-partner or direct, white-label under NDA, and honest about what's real. Book a free strategy call.
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