Industries
SEO & AEO for E-commerce
Architecture, product entities, and AI-shopping visibility that convert.
E-commerce SEO is an architecture and entity problem at scale: category structure, faceted navigation, and product entities that rank without cannibalising. Get the structure right and the catalog compounds; get it wrong and crawl budget drains into thin, duplicate pages.
AEO adds a new front: AI shopping assistants and answer engines increasingly mediate discovery. Structuring products and reviews as clear entities is how you stay visible as shopping goes conversational.
Why e-commerce SEO is different
Scale — thousands of pages demand systemic, not manual, fixes
Faceted navigation is both the biggest lever and biggest trap
Product and review entities drive rich results
AI shopping is starting to intercept discovery
Focus areas for e-commerce
Category architecture
Scalable structure that ranks without index bloat.
Product entity SEO
Schema and entities that earn rich, trusted results.
Technical at scale
Crawl, rendering, and speed across the catalog.
Services that deliver this
Where to start
Audits & Reporting
Advanced Manual Technical SEO Audit
Every finding verified by hand — not a tool export with a logo slapped on.
Entity SEO & Knowledge Graph
Entity SEO
Optimise for meaning, not just keywords.
Content & Topical Authority
AI-Friendly & Human-Readable Content Writing
Content structured for machines to quote and humans to finish.
FAQ
Common questions
Our category pages don't rank — why?+
Usually thin content, facet chaos, or weak internal linking. Architecture and entity work typically move them.
Is product schema worth it?+
Yes — it's foundational for rich results and increasingly for AI shopping answers.
Can you handle large catalogs?+
Yes — the focus is systemic architecture and entities, not editing pages one by one.
Let's talk
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