Industries
SEO & AEO for Local Service Businesses
Win the map pack and the 'ask AI for a local pro' moment.
For local service businesses — trades, home services, clinics, studios — the map pack and 'near me' searches are the market. Local SEO gets you into that pack; increasingly, AEO gets you into the answer when someone asks an assistant for a recommendation nearby.
It's foundational, high-ROI work: an optimised Google Business Profile, consistent local entities and citations, genuinely local content, and reviews — the signals that drive calls, bookings, and visits.
Why local SEO is different
The map pack, not ten links, is the prize
Proximity, GBP, and reviews dominate ranking
Localised, non-spun content wins service-area pages
AI assistants increasingly recommend local providers
Focus areas for local businesses
GBP + map pack
Profile, categories, reviews, and the signals that rank.
Local entities + citations
Consistent NAP and local trust across the web.
Localized content
Genuinely local pages that rank and convert.
Services that deliver this
Where to start
FAQ
Common questions
How fast does local SEO work?+
Often faster than national — weeks to a few months, depending on competition and your starting point.
Is my Google Business Profile that important?+
Critically. It's often the single biggest local ranking and conversion lever.
Do AI assistants really recommend local businesses?+
Increasingly, yes — and they lean on the same entity, review, and citation signals, so the foundations overlap.
Let's talk
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